TRUE DETECTIVE: NIGHT COUNTRY (HBO) 360 Marketing Campaign

SYNOPSIS: In Ennis, Alaska, the men that operate a research station vanish. To solve the case, Chief Danvers and Navarro will have to confront the darkness themselves, and dig into the haunted truths that lie buried under the eternal ice.

My Role: Supported the Creative Director and Creative Lead in the development key art, trailers, teasers, out-of-home, and digital content.

360 Marketing Overview

 

Key Art

Hero Key Art

Secondary Key Art

Digital Key Art

 

trailer

 

out-of-home

New York & Los Angeles

International OOH

 

ICE WALL OOH STUNT

 

Linear TELEVISION Promotions

NHL on TNT Promotion

 

CRITICS & ACCLAIM

 

On-Platform