Gossip Girl Season 2 (HBO MAX) 360 marketing campaign

SYNOPSIS: The hit drama series Gossip Girl returns for a brand new season. It’s the second semester of Junior year, and Gossip Girl is leaving no stone unturned in her effort to control the scandalous lives of Manhattan’s elite. She’s learning a thing or two from her first go-round - namely what her audience wants, they shall get.

My Role: Supported the Creative Director and Creative Lead in the development key art, trailers, teasers, out-of-home, social, and digital content.

 

KEY ART

 

trailer

 

CHARACTER ART

 

OUT-OF-HOME

 

social content

Jordan Alexander Get Ready With Me

Deux Moi IG Stories

 

NYC Subway AUDIO TAKEOVER

 

Uber Ride App display Ads

 

custom landing page