Gordita Chronicles (HBO Max) Marketing Campaign

SYNOPSIS: The year is 1985 and Cucu “Gordita” Castelli has just said goodbye to all of her friends and family in Santo Domingo and moved to Miami with her marketing executive father Víctor, bold and vivacious mother Adela, and suddenly reputation-crazy older sister Emilia. While life in America is far from what they imagined, the Castellis are determined to take charge of their strange new world. A uniquely funny coming-of-age series, Gordita Chronicles is about family, opportunity, love, resilience, and boldly defying the status quo in pursuit of the “American Dream.”

 

HERO Key Art

 

Trailer

 

Digital & Secondary Key Art

 

Out-of-home

 

Landing Page