Armand Valdes

Finding Magic Mike (HBO MAX) SOCIAL CAMPAIGN

SYNOPSIS: Ten regular guys who have “lost their magic” are put through the paces of a Magic Mike Live bootcamp, baring their souls - and more - as they learn to perform sexy and daring dance routines with one being crowned the real Magic Mike. The winner will pocket a cash prize.

My Role: Oversaw the development of the social media campaign, produced social content.