Call Me MISS CLEO (HBO MAX) DIGITAL MARKETING CAMPAIGN
SYNOPSIS: Known for her larger-than-life persona and memorable accent, Miss Cleo, born Youree Dell Harris, garnered a nationwide cult following on the Psychic Readers Network, a popular telephone hotline that later came under fire for its alleged deceptive practices. Revisiting an era of corded phones and 1-900 numbers, CALL ME MISS CLEO ultimately reveals the truth behind the ever-enigmatic woman who took TV by storm, only to abruptly disappear from public consciousness.
My Role: Built creative framework and oversaw the development of key art, AV promos, and social/ digital content.