Bama Rush (MAX) DIGITAL MARKETING CAMPAIGN
Synopsis: In August 2021, the long-held tradition of sorority recruitment at the University of Alabama, also known as rush, went viral on TikTok. Becoming a viral sensation and cultural phenomenon using the hashtag “Bama Rush,” to date more than 2 billion people have watched. In the feature documentary BAMA RUSH, Director Rachel Fleit follows four young women as they prepare to rush at the university in 2022, and explores the emotional complexities and stakes of belonging in this crucial window into womanhood.
My Role: Oversaw the development of key art, AV promos, and social/ digital content.
